AI in SEO Copywriting: A powerful tool or a risky shortcut?
- Aranka van de Sanden
- Mar 19
- 4 min read
AI in copywriting—revolutionary game-changer or a case of "you get what you pay for"? In recent years, tools like ChatGPT and Gemini have taken the content world by storm. Now, anyone (and their cousin) can generate an ‘SEO blog’ in three seconds. But is that really a good idea?
At BeContent, we embrace AI—but with caution. While AI can be an incredible assistant, a skilled human copywriter will always make the difference. In this article, we dive into AI’s role in SEO copywriting—when it’s a time-saving tool and when it turns into a content disaster.
What can AI do for SEO Copywriting?
AI is like an intern who types at lightning speed but sometimes produces complete nonsense. Still, in the right hands, it can be a powerful tool for:
✅ Faster research – AI can pull relevant information in seconds.
✅ Structuring content – Need a logical flow? AI can help.
✅ Brainstorming ideas – Stuck on a topic? AI can generate suggestions.
✅ SEO assistance – AI can support keyword research and meta descriptions.
But beware—trusting AI blindly is like driving a car with no brakes. Sounds exciting, until you crash into a wall of plagiarism and soulless content.
Why AI-Generated content falls short
1. AI doesn’t get tone of voice (at all)
You’ve seen them—those blogs that sound a little too enthusiastic, like they were written by an over-caffeinated chatbot:
“SEO is amazing! You MUST try this! It’s a your best option! ”
Great for an Instagram caption, not so much for a professional blog.
At BeContent, we ensure every piece of content sounds natural, matches your audience, and adds real value.
2. AI writes facts, but it doesn’t persuade
AI can summarize “What is SEO?” perfectly, but it doesn’t inspire action. People don’t buy a product or service based solely on facts—they buy into emotions and trust. AI lacks personal experience, and it shows.
It’s like comparing a robotic voice explaining how to cook the perfect steak versus a seasoned chef describing the sizzle, the buttery aroma, and the mouthwatering flavors. Which one grabs your attention? Exactly.
3. AI repeats itself and lacks depth
AI-generated blogs often recycle the same basic points without adding real insights.
For example: ❌ "A website is important for businesses. With a website, you can reach more customers. That’s why a website is a good investment."
Okay… and then what? This isn’t copywriting—it’s copy-pasting.
A human SEO copywriter digs deeper:
✅ Why is a website important for your industry?
✅ What real-life examples or case studies prove this?
✅ How can we make this message engaging and actionable?
How to use AI smartly for SEO copywriting
At BeContent, we use AI as a tool—not a replacement for creativity. Here’s how we strike the right balance:
1. AI for research & inspiration
AI is great for gathering information quickly—facts, statistics, and topic ideas. But we always double-check every claim.
2. AI as a ‘First Draft’ generator
Sometimes, we let AI draft a rough outline. But like an unpolished diamond, it still needs refining. Without human editing, AI content feels generic and lacks personality.
3. AI + SEO expertise = gold
We use AI to support SEO efforts, such as:
✅ Analyzing ‘People Also Ask’ questions
✅ Strategically incorporating keyword variations
✅ Spotting trending topics
Then, we add the missing human elements: humor, storytelling, and persuasive writing.
Why Google doesn’t fully trust AI content
Google’s algorithms are getting smarter. AI-generated content won’t automatically get penalized, but Google does prioritize E-E-A-T:
🔹 Expertise – Are you a subject-matter expert, or is this generic content?
🔹 Experience – Do you have firsthand knowledge of the topic?
🔹 Authoritativeness – Do people trust your content?
🔹 Trustworthiness – Do you use credible sources and facts?
Pure AI content often lacks these qualities, which is why human SEO copywriters are still essential for fine-tuning and optimizing content.
A real-world example: How Wooninfluencers.nl beats AI
At BeContent, we understand how to combine SEO with authenticity. A great example is Wooninfluencers.nl, where Aranka van de Sanden has been writing high-ranking SEO blogs for years.
What makes these blogs stand out? They’re written from personal experience.
Whether she’s talking about assembling an IKEA wardrobe or reminiscing about a childhood desk, her blogs feel personal and real. Plus, she’s not just listed as an author—she’s also featured on the site as an influencer/blogger, complete with a profile picture and bio.
For your business, you can apply this same principle. Consider adding an “Our Editorial Team” section or naming specific authors with photos—like “Written by Patrick” These small tweaks boost credibility and improve how both readers and Google perceive your content.
The future of AI in SEO copywriting
AI will keep evolving, but human copywriters won’t become obsolete. Why? Because SEO is about more than just keywords—it’s about emotion, persuasion, and trust.
Our predictions?
✅ AI will get even better at analyzing data and making recommendations
✅ Google will become stricter about AI-generated content quality
✅ Businesses that balance AI with human expertise will come out on top
At BeContent, we know how to leverage AI without sacrificing quality and authenticity.
Final verdict: AI is a tool, not a replacement
AI in SEO copywriting can speed up processes and improve efficiency—but only when paired with human creativity and expertise.
At BeContent, we embrace AI, but we don’t let it take the wheel. We know exactly how to use AI to save time without cutting corners on quality. And that benefits our clients: by working efficiently, we keep our pricing competitive while delivering high-impact content.
Want SEO content that actually ranks and converts—without breaking the bank? You’re in the right place.
👉 Let’s optimize your SEO content with the perfect blend of AI and human creativity. Ready for content that stands out? Get in touch!
Comments